Good marketing makes the company look smart. Great marketing makes the customer feel smart. – Joe Chernov
Marketing as a domain has evolved drastically, with technological advancement, the complexity has increased. Traditional marketing is moving out of the cycle and field is becoming specialized. There are several types of specializations that have become the need of the hour. The need for specialized professionals is rapidly increasing. From research, strategy and execution following specialties will help you gain a clear understanding of the new face of the profession.
Marketing Specializations you need to know:
Research
How do you know your product stands out from the competition? What is your customer needs? Which elements makes or breaks your market value? The answer is – Market Research.
Market researcher’s main job is to collect and analyse data and make recommendations based upon their findings. They work explicitly towards understanding client requirements concerning the company’s/ business objectives. Some of the most common methods of data gathering include surveys, interviews, qualitative and quantitative analysis and digital media monitoring.
Direct Marketing
Traditional marketing may have changed the tactics, but is very much part of any successful strategy. Direct marketing is an effective way for businesses to increase sales and brand awareness. Personalized solutions to customers differentiate between various products. Especially in case of after-sale service or new offerings by the company such as a simple reminder from a car dealership reminding you to schedule your next oil change.
Content
Content is king! So what exactly is content marketing? It is to create strategic, relevant and educating content to attract and retain audience and convert them into profitable customers. People like listening to something that adds value to their lives. Content builds positive sentiment for a brand by attaching the brand to something genuinely helpful or entertaining. Curating content to match buyers’ needs is the crucial element for marketers.
Digital
Nobody can deny the impact of digital in the way products are marketed. It has been further divided into specialized areas which demand specific skill-set.
- Search Engine Marketing (SEM) includes both paid search and search engine optimization (SEO) organic activities. SEM is about serving advertisements to users search via search engines like Google, Bing or Yahoo. Search engine marketers need to be strategic and analytical to excel in this role.
- Social Media Marketing (SMM) drives traffic to the company’s website while boosting brand awareness and sales. Social media platform such as Facebook, Instagram and various mobile applications are engaging audiences and creates unique traffic to the site. Content plays a vital role; thus social media marketers need to be really considerate.
Product
Product marketing focuses specifically on strategically bringing a new product or service. This domain involves a lot of strategic planning in terms of positioning, pricing, competitors and value addition. Product specialists focus on crucial questions such as what features make a product stand out, what value it is adding to the buyer, is it a luxury product? This discipline sets the overall strategy of how a particular product adds to the overall business objectives.
Automation
Automation has become an integral part of the overall strategy. Employers prefer candidates with specialization in latest software platforms and technologies designed to market on multiple channels online effectively. Automation platforms are used streamline and manage sales and marketing efforts. It is a great way to plan, implement, manage and measure all promotional activities.
Why specialization for marketers?
Business management has various domains, and each one plays a crucial part; however, marketing is rapidly evolving. Many organizations don’t employ domain specialized professionals but generalists. Thus, you must be aware of all discipline with a master in one.
Executive management in business administration diploma ensures that you are equipped with the necessary skills and gain foundation knowledge to excel as a marketer.