In this Biztalk, we will be discussing the scope of digital marketing as a profession in Canada and why become a digital marketer.
Ever since the introduction of the internet, businesses have been looking for ways to utilize it to spread their message and sell their products or services. With so many people turning to technology to fulfil their needs, marketing has become a necessity for any business.
Digital Marketing uses various platforms and media sites to spread a company’s message and reach more potential clients.
Canadian businesses benefit from digital marketing because it allows them to leverage the latest tools and technologies, which in turn allow them to stay ahead of their competitors.
Why become a digital marketer in 2022?
Digital Marketing is a powerful and undeniable force in today’s business world. It is the future of marketing and will play an even bigger role in 2022 especially in Canada.
In comparison to other industries in 2022, digital marketing is entirely booming now in the Canadian job market. According to our Biztalk analysts and data collected from various job portals, it has excellent work opening in all the major cities of Canada.
As per the market demand, digital marketing has become an essential part of every marketing team of the company from any domain.
Now not only specialized digital marketing agencies but companies from other domains are having their digital marketing team to manage their company’s digital marketing projects.
How much can you earn as a digital marketer in Canada?
Many people are trying to earn a living as digital marketers, but not everyone is aware of how much they can earn in Canada. Digital marketing is an excellent career choice for those who are not afraid to work hard and are creative.
According to Payscale Canada, an entry-level Digital Marketing Specialist with less than 1-year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of CAD 42,967.
An early career Digital Marketing Specialist with 1-4 years of experience earns an average total compensation of CAD 50,304. A mid-career Digital Marketing Specialist with 5-9 years of experience earns an average total compensation of CAD 57,939.
The field has expanded dramatically in recent years, which means that there are many opportunities for entrepreneurs looking for work.
What are the duties of a digital marketer?
Digital marketing is the management of advertising across digital channels including social media, search engines, online videos, blogs, email and mobile devices.
Digital marketers manage paid search engine optimization (SEO) and organic SEO by using keywords that customers use to find products or services on search engines like Google. Digital marketing work responsibilities depend on the job role and type of campaign you work for. But as per the market requirements, some of the day to day job tasks of digital marketing are as follows:
- Performing business analysis and understanding client requirements
- Performing competitive research
- Developing digital marketing strategies as per client objectives
- Creating a content strategy as per client objectives
- Analyze the online market to evaluate and identify critical digital marketing opportunities
- Creating SEO strategies for clients
- Implementing On-page and Off-page activities in SEO
- Creating social media presence for the project
- Designing a social media content strategy and updating social media pages.
- Creating and executing email marketing campaigns
- Generating Leads for clients
- Staying up to date with the current market trends
How to become a digital marketer in Canada?
The demand for marketers is increasing because companies are shifting their focus to digital marketing. To find success in this competitive field, it is important to have a strong understanding of the basics of marketing, business analytics, data management and strategy development.
To become a successful digital marketer, one should also have experience with creating content, web design and social media management and Biztech college is offering all of these elements in its 40-week diploma course. Designed by industry certified professionals, our diploma program will equip you with transferable skills for this rapidly evolving digital marketing profession.
Along with 4 weeks of off-site internship and one-to-one placement assistance, our students also go through a uniquely designed Client Readiness Program (CRP) that grooms students to perform up to the expectations of employers and lead a successful career.
Are you ready to launch yourself into the digital space with our 40-week diploma course? Contact our admissions officer for more details.